I have so much respect for small business owners. It takes courage to put an idea into motion, to create a brand that will hopefully produce a steady, reliable income stream.
I have just gone through my own rebranding process that started over two years ago when I decided to go back to school to earn a degree in graphic design.
I had been a marketing director for two ski resorts over a period of 18 years, and as such, became a self-taught graphic designer. Using design skills to produce marketing materials was the most enjoyable part of my job. So when it was time to turn a new career page, graphic design was an easy choice to make.
The design industry is growing rapidly, which makes it both challenging and fun. New norms and techniques are emerging in web and print design all the time.
If you’re interested in strengthening your company’s brand messaging, or you need assistance in developing marketing materials, I’m ready to support your business.