Duotone images are enjoying a surge in both web design and print mediums. Designers can choose vibrant colors to attract attention or use muted tints and shades to set a passive design stage. Duotones can pull colors from the client’s style guide to provide cohesive brand messaging.
By reversing the foreground and background colors, duotone images can produce a photonegative effect for a modernism look.
Using background images with a limited number of colors allows the designer to use a compliment color for the headline, and split compliment colors for the body copy.